Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. Investigating these errors and fixing them where appropriate ensures that Google can successfully crawl your site's pages.
The alert provides the number of errors Googlebot encountered crawling your site, the overall crawl error connection rate for your site, a link to the appropriate section of Webmaster Tools to examine the data more closely, and suggestions as to how to fix the problem.

What you have to do when you get this message?

  1. Check the Crawl Errors page in Webmaster Tools.
  2. Check that pages on your site don't link to non-existent pages. (If another site lists a broken link to your site, Google may list that URL but you may not be able to fix the error.)

This are recommended actions suggested by Google

If the links are coming from your own site, fix or delete them. If they’re coming from an external site, you can use this data to help improve your site’s user experience. For example, a misspelling of a legitimate URL ( instead of probably happens when someone intended to link to you and simply made a typo. Instead of returning a 404, you could 301 redirect the misspelled URL to the correct URL and capture the intended traffic from that link. You can also make sure that, when users do land on a 404 page on your site, you help them find what they were looking for rather than just saying “404 Not found." However, this is only worth the effort if the incorrect link is generating significant traffic.
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